Fox Broadcasting Company's "Green it. Mean it." campaign was taken to a whole new level when it employed the help of bikers and runners to help generate enough power to run the annual Teen Choice Awards, Biz Bash reports.
According to the news source, more and more companies have pledged to go green, developing new means of energy production. In preparation for the award ceremony, Fox has teamed up with the environmental organization Global Inheritance to potentially create the "eco-friendliest awards shows of the year."
By having experienced and amateur bikers spinning the wheels of 40 Schwinn bikes attached to a power generation system for five days before the event, Fox plans to have enough power to produce the awards show. Being billed as the "Tour de Energy," the bike station at Hollywood and Highland Center's courtyard will produce energy that can be pumped directly into the grid, the news provider stated.
Bikers who produce the highest amount of energy will receive a free Schwinn bike.
Electricity-generating bike events have taken place all across the globe, with one event in Ireland generating 300 watts of pedal-power for every group of 6 people, the Irish Times reported.