A website recently launched by the Illinois Commerce Commission takes the confusion out of switching energy suppliers by comparing rates, side by side, of all energy providers in the state, the Chicago Tribune reports.

According to the news source, the website is said to be a "game changer" by consumer advocates, and it will clarify what used to be a tedious and confusing process. On ComEd's website, consumers who wish to know information on electric rates are shown 400 pages of material, offering 22 options loaded with fine print.

"People go and fill up their tank with gasoline, and they know instantly what they're paying," Scott White, president of an alternative energy company, told the media outlet. "Consumer behavior is driven by the price of the commodity, but we really don't have that awareness with our utility."

Other states have started similar programs aimed to promote and simplify energy choice, and all have seen impressive results, according to the Tribune. Texas' Power To Choose organization offers information on all energy competition and lists providers and their rates.