One of the fastest growing company-to-customer companies, Melalueca, provides natural products ranging from makeup, to vitamins to cleaning products. Founded in 1985, the direct sales business model makes the products much less expensive than natural or organic products purchased off of chain retailer's shelves.
The wellness company focuses on ridding toxic household cleaning products that contain formaldehyde and other harmful chemicals, while creating a product that works effectively.
Melalueca’s products are concentrated, sold in bulk and only through a representative. As the world’s leading concentrated product manufacturer, Melalueca’s natural ingredients aren’t a hazard around children or pets.
The company currently sells beauty products, health foods and vitamins made entirely from natural resources under a business model that is becoming increasingly more prevalent in the economy. According to the Direct Selling Association, United States direct sales increased by 4.6 percent in 2010 to $29.87 billion in 2011.
"Growing a small business when the economy is struggling is a tall order," DSA President Joseph Mariano said. "As an industry that celebrates entrepreneurship, the achievements made in 2011, particularly by small direct selling companies, are remarkable."