The direct selling market continues to grow in the United States and across the globe, providing evidence of the model's success in the modern day business marketplace.
According to Direct Selling Association's "Annual Growth & Outlook Survey," direct sales increased by 4.6 percent from 2010, totalling $29.87 billion in 2011 compared to $28.56 billion in 2010. DSA's findings also show that the industry grew more than the gross domestic product did over the same time period - the GDP only experienced a 3.9 percent increase over the same time frame.
"Growing a small business when the economy is struggling is a tall order," said DSA president Joseph Mariano. "As an industry that celebrates entrepreneurship, the achievements made in 2011, particularly by small direct selling companies, are remarkable."
Of all industries surveyed - which included industries such as home durables, personal care, wellness and clothing, according to the survey participation form - nearly 50 percent experienced major growth in sales. One particular standout was Viridian Energy, which received DSA's 2012 ETHOS Rising Star Award for 2012. Past recipients of the annual award include Team Beachbody, a wellness company that tailors meal and workout plans for its clients, and Rodan + Fields, a skincare product company.