Friday nights in New York City can be a great time to go shopping, as more New York women are seizing a direct selling opportunity and selling accessories and jewelry straight out of their apartments, according to The New York Times.

Stella & Dot is working to provide women with accessories they can wear in any environment and buy from the comfort of a host's apartment, where potential customers can try on and look at a wide range of products, said the paper.

"I always notice how under-accessorized we are as a country," said Blythe Harris, chief creative officer for Stella & Dot. "In India, even the poorest woman has bangles. There is something so broken about traditional retail channels in terms of selling jewelry."

Harris hopes providing women jewelry and other accessories in a less intimidating environment can drive her company's sales, reported the paper. So far, the company is one more example of how lucrative direct sales can be, with the company about to hit $100 million in commissions, and its top salespeople earning in the six figures annually.

According to OzarksFirst.com, another woman is seeing success as a result of direct sales of jewelry.

Lisa Cox Jewelry is another company driven by a woman. Founder Lisa Cox can't believe that she has made her hobby into a successful business, said the source. As an advocate for women in business, Cox has stressed that women can be successful professionally and have a family.