Aloette Cosmetics recently announced that it will once again begin selling its franchises to individuals. The campaign, called Own the Beauty, aims to attract different women to the business opportunities that owning a franchise in the direct selling market can provide.

"For more than 30 years, we've empowered women to find financial freedom and personal success by Sharing the Beauty of Aloette," says Aloette President Cathy McKenna. "With our Own the Beauty program, we're offering women the chance to own a beauty business. We were the first in the industry to offer such an opportunity, and I'm proud that we're able to do so once again."

Aloette was one of the first companies in the beauty and cosmetics industry that pioneered the concept of splitting into individual franchises. The company currently sells a number of products for skin care, bath and body accessories, and a number of cosmetics. Aloette's website also highlights the industry leader's number of beauty collections, each of which targets a particular beauty need. The Platinum Collection, for example, provides the consumer with a number of anti-aging products, while the Spa Indulgence Collection gives a woman all her favorite spa treatments in the convenience of her home.