Grow Baby Grow
Just two months ago, George Schiaffino had 42 associates on his team—not bad at all. Sixty days later, his customer count reached 1500.
“If you do the opposite of what the masses do, you’ll probably win,” Schiaffino explained.
Schiaffino speaks with remarkable confidence, almost as if he knows something you don’t. And maybe he does. No stranger to blazing his own trails, Schiaffino started his own real estate company, Execuhome. In the depths of the recession, his business has grown from one agent, to 450 agents in seven different locations. While other agencies were closing their doors, he was opening up shop.
Schiaffino first heard of Viridian when one of his agents personally presented the benefits Viridian has to offer. Despite the fact he was already operating a successful business of his own, Schiaffino went to work, expanding his Viridian business immediately. He found it so easy to do—he could run both his real estate business and his Viridian business at the same time.
“The economy is set up properly for Viridian,” Schiaffino said. “Viridian is a unique model, and the leadership is incredibly supportive. All the right elements are in place.”
Schiaffino attributes his rapid growth to his strong support system, a solid team and a superior product. He is extremely hands on, and devotes a large part of his day speaking with people on the phone. In addition, he schedules two to three meetings a day for in-person training. A self-described “dinosaur” when it comes to computers, Schiaffino emphasizes the importance of interpersonal relationships.
“It’s essential to join, and then build, the right team,” Schiaffino said. Speaking of his own team he added, “I am building a mighty forest—one tree at a time.”
Although he spends the majority of his time building his business, Schiaffino loves helping others become financially free. He recognizes Viridian as, “the ultimate stimulus package for folks who want to generate a recession-proof income.”
He firmly believes it can be a good fit for just about anyone.
“We have an associate who cares for an ill-relative at home,” Schiaffino said. “Viridian provided a business opportunity that is really helping this individual.”
Providing opportunities is what drives Schiaffino to get out bed every day. “It isn’t work,” he said. “You don’t even look at the hours when you are doing something you’re passionate about.”
The NEW American Dream - Viridian Batting 1000
Viridian Associate Paul Schaffer from Danbury, Conn. has his finger on the pulse of the NEW American dream—baseball, the environment and saving money.
Schaffer recently held a celebrity fundraising breakfast (featuring former Yankee pitcher Tommy John) that covered all three of these dreams. As treasurer of the Danbury Westerners of the New England Collegiate Baseball League (NECBL), Schaffer utilized Viridian’s fundraising program to provide the team a residual source of income that has proven very beneficial.
“Even Red Sox and Yankees fans can agree—this a good thing,” Schaffer said.
Schaffer has a sharp eye for a good thing. Once he understood the power of the Viridian fundraising program, Schaffer was unstoppable. He saw from the beginning that the program was different from anything he had seen; it was easy to understand, and had a powerful potential to help the team earn much-needed funds.
And once he built it, people came. Over 400 baseball fans attended the fundraising breakfast. Along with the good food, fans learned how they could have a triple positive impact—support the Westerners, help save the environment and save money on their utility bill.
Schaffer’s work with the breakfast and other innovative marketing techniques ensured that the Westerners were the first non-profit organization to reach the rank of Marketing Professional with Viridian Energy.
Schaffer felt networking was a natural fit for the Danbury Westerners because it was something they were already doing. At every home game, the team honors other not-for-profit organizations through a pre-game announcement, an inclusion in the game-day program and sometimes even letting them throw the first pitch. For Schaffer, it’s really about getting the word out any way he can, especially since he believes so strongly in Viridian’s product.
Independent Associate Chris Catania introduced Schaffer to Viridian. Immediately, Schaffer was impressed to meet a sponsor that would never abandon him. “We’ve had deals in the past where sponsors signed up for a year and then forget about us,” Schaffer said of traditional fundraising efforts.
Schaffer suggests other non-profits should follow this three-part recipe for success:
- Make sure you understand and believe in the product
- Have a committed group of volunteers
- Always be available to provide support
As for Paul Schaffer and the Danbury Westerners, they’ve helped their fans reduce their bills, received financial support for themselves, and helped Viridian grow.
“At the end of the day this is a win for all three of us,” Schaffer said.
Viridian Energy’s Beach Clean-up a Huge Success!
Thanks in large part to Viridian independent Associates and staff, the New Jersey shoreline is a cleaner, safer, and healthier place—for both people and wildlife. More than 120 volunteers from around New England turned out to participate in Viridian Energy’s quarterly Sustainability Initiative local event. Viridian partnered with CleanSafeH20, a non-profit organization based in New Jersey, to organize the event. A non-profit organization, Clean Ocean Action, also participated.
Working the shoreline along Sandy Hook, N.J., Viridian volunteers collected, catalogued, and hauled away large amounts of plastic water bottles, household trash, beach chairs, lost fishing gear, smoking debris, and other types of washed up or littered debris that damage the safety, wildlife and beauty of the New Jersey Shore.
“This quarter’s event was incredibly successful,” said Michael Fallquist, president and CEO of Viridian. “Viridian Energy is committed to improving the communities we service. Cleaning up marine debris and other beach trash is not just about doing something good. It’s about keeping our communities livable. It’s amazing to see our customers and independent Associates putting good old-fashioned hard work, creativity and resources into making a difference. A special ‘thank you’ to all who participated.”
The event, planned by Viridian independent Associate Henri Aymonier, was attended by Viridian executives and corporate staff, more than 50 Viridian independent Associates, student volunteers from the College of New Jersey, members of the Shore Boating School, and members of the New Monmouth Baptist Church. In addition, some inspired beach-goers got up from their spots on the beach and chipped in when seeing the good work being done by the Viridian crew.
“As a life-long boater, it always stressed me to see garbage in the water, so I decided to do something about it,” Aymonier said. “When Viridian offered to support the event, I jumped at the chance. With their help, the turnout today is really great.”
“This event truly fits into my idea of what is eco-sensible,” said Read Murphy, Viridian independent Associate and member of Clean Ocean Action. “Viridian is demonstrating its corporate responsibility. They are not just talking about it, they are doing it.”
Watch for the next Viridian Sustainability Initiative-sponsored event, so that you can attend and help make a difference. We look forward to your participation!
Congratulations to our Associates who advanced in rank this past month! We are happy for your success.
181 Advancing to Marketing Associate
47 Advancing to Marketing Manager
4 Our Earth LLC
- Anthony Ceccon
- CHRIS LOPINTO
- Cliff Toye
- Danbury Youth Baseball
- Deann Crawford
- Dennis Kessler
- Dennis Robidoux
- Diane Bromberg
- Edward & Gail McGuinness
- Efren Dato
- Gary Gasper
- Heidi Simon
- Heriberto hernandez
- James Gillis
- James Leonhardt
- James Merklinghaus
- James Sherman
- Jennifer Rosoff
- Jennifer Sloan-Scarpa
- John Gutman
- John LoPresto
- John Zoller
- Joseph Branco
- Joseph Randazzo jr
- Joshua Beinhaker
- Karen Dowell
- Luz Acevedo
- Mario Damiao
- Matthew Kirnan
- Michelle Ricketts
- Our Green Legacy LLC
- Pajama Group LLC
- Palma Sorrentino
- Peter Wyrwas
- Phillip Doblosky
- R. Anthony Cort
- Robert Gaydos
- Sean Grillo
- Steve Barrios
- Steven Barardo
- Susana Danilli
- The Chain Fund Inc
- The Eden Group
- Tom Scully
- Vitor Canas
- Yolanda VanFleet
5 Advancing to Marketing Executive
- E-Com Green LLC
- Gale Nicholson
- Joel Brizzi
- Swensen, Caryn
- The Meneve Group, LLC
5 Advancing to Marketing Professional
- Danbury Westerners
- Jimmy Boucher
- Lawrence Grillo
- Lee McFadden
- Mark Quinn
2 Advancing to Associate Director
- Chris Anderheggen
- Jay Parisi
Don't miss the biggest and best corporate event of the year at PowerUP! 2010: The 1st Annual National Viridian Network Convention. It's time to celebrate, learn from each other and kick up the voltage. You won't want to miss the speakers, training, networking, business building and good eats we have planned for you in Atlantic City. Be sure to register BEFORE September 24th to qualify for the early bird discounts! We'll see you there!
A little over a year ago, we set a goal to provide people the opportunity to do well financially, while doing good in the world. What a difference a year makes. We have met and exceeded many of our objectives. Quite simply, we are making a difference. And we’ve only just begun.
This success, and the future of Viridian, is only possible because of people like you—people who make a lasting positive impact in this world. You have a tremendous opportunity to change lives, for good.
I loved working with many of you in Sandy Hook, N.J. to clean up the beach and I look forward to seeing all of you October 15th–17th in Atlantic City, N.J. for our first national convention
. Register today for convention. This will be a perfect opportunity to look back at our growth, and together, look forward at all the exciting things to come.
Michael Fallquist, Viridian CEO
Editor’s Note:Each month we will bring you tips, insights and best practices from our Associate Leadership Council – some of the most passionate and dedicated people in the business. This month we hear from Glen Crawford, a New Jersey Associate.
"If you do what you've always done then you'll get what you've always gotten"
- Tony Robbins
Pasta & Meatballs
One thing I would never give up:
One thing I could do without:
BE A PROMOTER:
If you want to build a massive business with Viridian Energy, you need to tell everyone just how excited you really are! And I’m not just talking about your business and customer prospects, but also the people that are already in your business.
Think of it this way: you are not in sales—you are a promoter. And if you want to build a massive business you will be the best and biggest promoter! So what are you going to promote and how are you going to do it?
BUILD A TEAM:
I created several unique ways to promote my business with my team—because the best promoter doesn’t just promote to prospects, but also helps team members promote others. You are only as good as your team! Help your team win and you will win!
- Website and Calendar—We use a team calendar so everyone knows what events we are promoting
- Constant Contact—We have an email database that we use to spread the word to our team. Be careful not to send too many messages or they will start to delete your messages before reading them. Use your email database wisely and you will get everyone from your team promoting your emails to others on their teams!
- Text messaging—You can do this from your phone, but once your team gets big enough you will want to use a text message service. Some people prefer text messages instead of emails.
- Facebook—Post messages about events, videos, etc. on Facebook! Keep it interesting and not all about business.
It’s important to explore all the avenues you can to promote the business! Videos, webinars, live events or trainings help people understand the opportunity. The bigger the event the bigger the decision they will make when they decide to get into business with you. Don’t ever convince people to do this business. They will either see or not and its not your job to convince. Just keep promoting!
ATTEND THE CONVENTION!
YOUR MISSION, if you choose to accept it, is to get as many people from your team and as many prospects to this convention as possible! How many people from your team are registered for convention? Is everyone from your team registered? If they are not excited about the business they need to be at convention, and if they are excited, convention needs them!
Your financial future is in your hands. What are you going to do with it? You will never again see this timing of the green energy movement and deregulation! You will one day be able to say “I was there when this happened,” but are you going to finish that sentence with “but I didn’t really SEE it so I didn’t work the business that hard.” Or will your finish be more like this…
“That’s how I made my BEACH MONEY! How do you think I can afford this house on the beach and this lifestyle? I SAW it and I did something about it! It was the best MOVE of my LIFE!”