With Thanksgiving in our rearview mirror and the holidays right around the corner, the 2014 Leadership Retreat is certainly on everyone’s mind! There is an indescribable current running through our field as each and every Associate sets his or her eyes on what’s to come with the New Year.
Here at Viridian, we have already spent a lot of time brainstorming about our 2014 business plan and doing some routine self-reflection. If you haven’t done so already, now is the time to head down the path of reflection, as well.
This month, think about your personal brand. To begin, consider the following: if five people were in a room and they were each asked to pick five to 10 words to describe you, what would those words be? And, more importantly, are they words you want to be identified with? As we head into the end of the year and think about leadership, now is the time for a gut check. So ask yourself the following when it comes to your direct selling leadership abilities:
• How would you describe yourself?
• What is your personal brand?
• Are you happy with your personal brand?
After you have done that exercise, search within yourself to figure out if you are the kind of individual you personally would like to follow. Perhaps more importantly, figure out what kind of team you would have if everyone else on your team was just like you. How successful would your group be if people had a personal brand like you?
You are coming up on a time when you want to grow your business and make goals for the end of the year. So, now is the time to bridge the connection between who you are and who you wish you were. Then, commit yourself to change, work on those things and build that personal brand.
Here at corporate we have already chosen there words we hope will soon be associated with Viridian. I look forward to sharing these three core philosophies of our corporate brand in January… so, stay tuned!
But in the meantime, focus on you and how you can improve your personal brand. Become the leader that you would want to follow and if those characteristics are not totally you right now, determine how to modify or change your behaviors. Ready to brainstorm?
When things are going well, when your spirits are lifted and when your environment is electric, it can be hard to remember that there exists a strong dichotomy in society between the hopeful and the hopeless.
However, just a few short weeks ago, when I landed in LAX for the SUCCESS Partners CEO Summit, sponsored by SUCCESS Magazine, Video Plus and Direct Selling News, I was reminded of how fine that line can be. I arrived in Los Angeles the day of the shooting. After circling the airport for quite some time and sitting on the tarmac, we were allowed to deplane. Heading out on the street, I noticed five helicopters hovering in the sky, security officials lining the roofs and various media players surrounding the airport beyond the police lines.
And then, after a two mile walk, I was in my towncar being driven straight to the seminar. In an instant, I moved from a situation characterized by a person so without hope—and in such a desperate place—to a situation characterized by immense hope. Sitting at the summit were 20 people who held in their hands the hopes of hundreds of thousands of people who were looking to take control of their futures.
It was pretty incredible. I went from an area of pure hopelessness to a seminar with absolute hope—to people who were willing to devote their lives in the service of others; entrepreneurial people with open minds ready to dream again and refusing to say life is what it is.
With the end of the year quickly approaching, and leadership being very much top of mind for us right now, never lose sight of the fact that you are in charge of your future and you can make decisions that will impact your journey. Our responsibility as human beings is to do everything we can to be the best change agent, the best influencer, the best person possible. That’s really our charge. We are tasked with bringing hope to people so they don’t ever get into a position where they can’t see their way out.
Network marketing, in particular, really represents that. So many times, people hold back from recruiting or enrolling because they worry about rejection. But, at the end of the day, if you know you have something amazing and wonderful that can make the world a better place, you need to share it. Our opportunity here at Viridian, a world-class network marketing company, is so unique and has so much power to change people, to change circumstances, and to change the future. It’s not right to hold it back.
Those who believe in network marketing understand that it will help create a better you. It is this group that it can be said, “I was affiliated with network marketing and never made dime, but it doesn’t matter. I came out of it a better person, a better parent, a better child, a better friend, a better spouse, a better me.” It is these kinds of people who realize that network marketing leads to a better life, even if it’s only a little thing like getting a nicer car to drive. And it is these individuals who believe that it leads to a better future—a better future for me, the planet, and for everyone else.
As we head into the remaining weeks of this year, I challenge each and every one of you to be that change agent, that force of hope and that example of what it means to do better. Work on yourself and others. And be comfortable with yourself first and foremost so that you can lead others.
It was a wonderful two weeks in October at Viridian—traveling town to town, state to state, meeting with some of the most passionate, committed Associates as part of our corporate road show. Being on the road is an incredible opportunity to watch the interaction of different teams and leaders across our entire territory.
We have such a diverse group of people of all ages, backgrounds and nationalities. But one of the beauties of Generation V is that we are characterized by harmony and an uncanny ability to unify a diverse group of individuals around our three pillars of profit, people and planet. We certainly have individuals who prioritize one pillar a bit over the other three, but everyone overlaps in what they care about.
Being on the road was an incredible chance to see how everyone bonds together. Everyone has a wonderfully different dynamic energy but the one thing uniting all of Generation V, in a pretty dramatic way, is that it’s comprised of those who are out-of-the-box. The standard definition of out-of-the-box thinking is looking at things in an unconventional way and realizing that focusing on others rather than ourselves is a key to greatness.
Here at Viridian, for example, we see people as human beings and not numbers on a spreadsheet, even though a lot of times in life society has a tendency to dehumanize people. They get you coffee, bring you food, park your car. They become merely objects that get you what you want.
Generation V respects people for who they are as individuals and that’s a beautiful thing. When Associates talk about why they love being a part of relationship marketing and part of Viridian, it ties into the fact that our company is one of the few places left where people are seen as people and are celebrated as such. This is game-changer when it comes to building a team; and it is the only way you will truly succeed in this business long-term.
There’s an acronym in direct selling called FAYC, which stand for “forget about yourself completely.” If you are going to reach the heights of achievement to which you aspire, that is exactly what you have to do. The vast majority of people who are really successful in social selling circles—unless they are downright lucky —are the ones who don’t think about themselves and don’t look at people as a means to an end. They focus on helping others become better and have a better life. If you don’t get it, the people you meet know it and when you try to talk to them about being a customer or an Associate, they will see right through to the true motive.
The business and profession of network marketing is all about those who realize they are in the box, get out of the box, and stay outside the box—even though people will try to put you back in because they don’t want to be left alone in there! Viridian Leaders and Associates already know this. It’s evident by the way they shake hands, by the way they have conversations, and by the way they do the daily things they do. Generation V represents what it is truly like outside of the box.