Earth Month 2012
Friday Power Story
Susan Herbert, an expert in the field of environmental standards development, devoted much of her presentation to the concept of “green-washing.” Her organization helps protect consumers against bogus or vague green claims by actually digging into the sources behind them. Her advice for marketers included relying on third party certification for your claims (Green-e for example) and keeping the big picture and social complexities in mind: for example driving a car is always bad for the environment, but a car with better gas mileage is less bad.
Other highlights today included Al Forte, the Global Environment Director for ABinBev (aka Anheiser Busch). He echoed much of Sierra Nevada’s sentiment from Day 2 that companies stand to benefit beyond just a “warm and fuzzy” feeling from using better energy sources. The company has come up with innovative ways to use energy output for energy input in other processes, ultimately cutting costs.