Just two months ago, George Schiaffino had 42 associates on his team—not bad at all. Sixty days later, his customer count reached 1500.
“If you do the opposite of what the masses do, you’ll probably win,” Schiaffino explained.
It was 7 p.m. Eastern Time when Joel Brizzi answered his phone. A little late, it seemed, to be in the office, but Brizzi was finishing up the paperwork on a new Viridian customer account that one of his Associates had brought him.