Michael FitzPatrick -- The Positive Impact of Social Norming

Peer pressure—influence on an individual that encourages him or her to change attitudes, values or behaviors to conform to a group’sis a term that we are all aware of, which typically comes with a negative connotation. However, in actuality, peer pressure is nothing more than people, over time, beginning to exhibit the behavior or mannerisms of those they surround themselves with most. So, this can be a good thing or a bad thing depending on who you choose to spend most of your time with!

When translated within the world of network marketing, “peer pressure” becomes “social norming,” a process which involves positive and encouraging activities like social events and personal development and coaching seminars in order to build each other up to be the best version of ourselves possible.

The power of social norming is good and is meant to be applied in a much larger setting. That’s because a positive community can have an enormous effect on someone, infinitely increasing his or her chances for success. Visualize, for a second, two different groups of people:

The first group does drugs, drinks excessive alcohol, uses profanity, eats unhealthy food, never exercises and always complains about how they were dealt a bad hand in life.

The second group reads good books, doesn’t smoke, drinks a lot of water in order to stay hydrated, drinks alcohol in moderation, eats healthy food, exercises regularly, attends seminars and personal growth opportunities, and talks about creating a compelling future for themselves and others.

What comes to mind when you think about each group? How did you feel physically, mentally and emotionally just thinking about these two different groups? If you felt the way that you did by just reading the descriptions, imagine the influence that spending time together with each of these two groups would have on your life.

As they say, birds of a feather flock together. We become like those people we spend most of our time with; can you imagine how much good can come out of positive peer pressure? Our country desperately needs positive, forward-thinking Leadership today.

There is an old saying, “I tried to change my friends, and that didn’t work. So, I changed my friends!”

I believe that Network Marketing is one of the most powerful, positive peer pressure forces on the planet. It is a community of upbeat, success-minded, change agents. These people are willing to take chances. They’re ready to encourage others and drive themselves and you to success.

Consider the benefits of this new peer pressure. Imagine being surrounded by people, on a daily or weekly basis, where continuous encouragement, learning and growth are the NORM!? Surround yourself with winners, with champions, with dreamers, with victors. You deserve the best!