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Jenna Marzullo-Stockwell: Listening Is the Key

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My grandfather used to say, “God gave you two ears and one mouth for a reason: You should listen more than you talk.” Little did I know then that the art of listening would be so useful and critical to my success as an adult.

Back in 2009, I responded to a Craigslist ad posted by Viridian Founder & CEO Michael Fallquist. Soon after, I became the first Viridian Associate, and it’s been a joyride ever since.

My background includes the study of Hindu ascetic exercises, psychology, social work and holistic counseling. Unbeknownst to me at the time I joined Viridian, my involvement in these fields would prove critical to my success. This experience helped me to focus on personal growth and development; I was really used to taking a supportive role. When you’re in that position, your job is less to teach or talk at someone and more to listen.

Specifically, you’re required to actively listen, which means you’re not just thinking about what you’re going to say next. You’re instead trying to put yourself in the other person’s shoes by imagining how they feel. You’re honoring the person by listening to who they are and what they’re all about. If you don’t take the time to give someone a chance and listen you might miss out on what they have to offer.

This skill may not come naturally for everyone, but it is certainly achievable. Begin searching for books and online tutorials on the art of listening. It may surprise you to learn that listening is the key to your Viridian business—not salesmanship. We’re doing so much more than simply selling a product: We’re helping people improve their lives. For that reason, listening is equally as important as being knowledgeable on the products. If you’re not actively listening to someone, how can you be helpful to them? How will you learn their ‘why?’

My approach to the business, as with many who have found success, is to never assume anything. I ask many questions and it’s through answers that I build a relationship with someone. And, as you well know, relationships lead to success in network marketing.

Try it out! Try it with your friends or even strangers you’re sitting next to at the airport or in a coffee shop. Over time, you’ll notice a difference in the dialogue.