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A Dream Pursued—and Achieved—by a Massachusetts Associate

Sustainability Spotlight July 2012
While Viridian Associates may come from different walks of life, they all join for essentially the same reasons: financial independence, a sense of control over their lives and the appealing notion of contributing to the company’s sustainability efforts.

Massachusetts Associate Jeff Poirier shares all those sentiments, but if he had to pick one, he says being part of a greener way of life was his deciding factor for joining the company.

“I always wanted to be with a green business, and to actually have an impact on life and my surroundings,” he said. “When I saw Viridian and its focus on renewable energy and sustainability, I knew it was the place for me.”

Poirier joined the company when it was initially planning to launch in Massachusetts a year ago. Even though those plans got put on hold, he kept moving forward, educating prospective customers and keeping his eye on the prize.

“The more I researched, the more I knew Viridian was for me. I just bided my time and kept at it, knowing the launch was coming,” he said.

In the meantime, Poirier joined as many sustainability projects as he could, spurred on by Massachusetts Director Donna French and his upline associates, Ken Olson and Erik McKenzie.

“Donna was instrumental in a number of sustainability events, and I was proud to be able to contribute where I could, especially during April’s Earth Month celebrations,” he said.

But wanting to do even more, Poirier signed up to accompany the team on this May’s return to the Amazon rainforest in Brazil, being the only Massachusetts Associate to make the trek. He recalled some of the adventure in the dispatch he filed as part of Viridian’s Amazon trip diary:

“Working in the fields was definitely harder than I thought it would be. We had the sun beating down on us along the equator so it was extra strong. I couldn’t stop sweating the entire time, but fortunately we had plenty of water, and I got a great sense of other people’s work ethic in the fields. Giuseppe, the local botanist, showed us the proper way to plant the trees and it was different than what I expected. The soil wasn’t as easy to work with as I thought it might be. Overall, whoever went to Brazil came back appreciating life that much more.”

Now back in Massachusetts, Poirier is moving ahead at full speed, enrolling new customers since the June 1 launch and building his team. Having come from a family business selling gravestones, Poirier appreciates being around people celebrating life instead of mourning the end.

“Viridian has created an area of my life where I can be passionate. I’m building a business plus making an impact for the better,” he said. “I’m enjoying myself, and that’s the most important part.”