A COUNTDOWN OF VIRIDIAN'S THREE GREATEST MOMENTS IN 2013: PART THREE

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For the past few days, hopefully you have been tuning in as I have counted down my top three [part one and part two] memories of 2013 for Viridian. As a recap, I have fondly looked back on and celebrated our record growth this year and our continued commitment to green. Now it is time to reveal my top moment this year…

No. 1 Viridian Moment: The Realization that Viridian Can Become a Word-Class Network Marketing Company

There is no disputing the fact that Viridian has enjoyed considerable growth over the past four years, emerging as a category creator in the retail energy industry. In fact, Viridian is the foundation of Crius Energy, a publicly listed company that is transforming the retail energy sector through our family of best-in-class energy brands.

But while Viridian has experienced tremendous success, I came to the realization this year that we are only just beginning—in fact the best is still ahead. Viridian can be even more successful in future years if we focus on transforming into a world-class network marketing company, a direction that will set us up for tremendous success going forward.

Let’s take a look at the critical steps we have taken over the year as we have positioned ourselves to be a world-class network marketing company and achieve all of our goals…

To begin, throughout 2013 we have taken great strides in realizing and acknowledging that Viridian is not an energy company, but instead a network marketing company. That all starts with understanding what makes Viridian so successful and special; it is not our products but our Associates and our unique mission-based culture of sustainability. This year was centered upon creating that mindset and establishing a culture in which Viridian is a network marketing company and our Associates are our most valuable asset.

Moreover, this year saw the promotion and empowerment of Meredith Berkich to lead Viridian as our President. Meredith comes with tremendous experience and knowledge and has the vision to lead Viridian to our desired future state. She was empowered internally to lead the change through restructuring reporting lines, hiring new talent and giving her authority to accomplish our goals.

Finally, we took considerable steps toward defining and promoting our goals, something which attracted the attention of the Direct Selling News Magazine. For the second year in a row, we placed in the Direct Selling News’ Top 100 list, an incredible feat in our three years of operation. We will aim to be in the top 10 within the next five years.

Now that you have had a chance to hear my top three moments from 2013, I want to hear from you… what moments stuck out to you?