If you were to perform a quick Google search of “direct selling” and “Why” together, dozens upon dozens of results would pop up. That’s because direct selling experts everywhere will agree on this sentiment: it is near impossible to enjoy direct selling success without a compelling, personal “Why.”

So what exactly is the why in direct selling? And why does it matter? Let’s take a look:

  • What is The Why?: Simply put, your why is your reason for joining the direct selling business. For some, the why is all about financial freedom, as they are searching for an entrepreneurial path in which they can control their potential earnings. For others, the why could be to spend more time with family. Direct selling, after all, enables individuals to say goodbye to the typical 9-to-5 grind and create their own hours (which means hello to kids’ soccer games and dance recitals).
  • How to Find Your Why: There is no cookie cutter approach to finding your why—after all, it’s completely personal to you. But for starters, ask yourself the following questions: What do you want to get out of your direct selling experience?; At what point will you consider yourself successful in this endeavor?; and What will keep you motivated each and every day? Then start jotting down your answers and look for common themes. For instance, if the word “family” keeps popping up, it’s a clear indication that your direct selling venture is all about family and not earning potential. If phrase like “more money” or “promotions” dominate your list, you may be more in it for the green.

Finding your why is simpler than you think: it just calls for you to do a quick gut-check and some self introspection. Keep in mind that your why for your direct selling business could be—and most likely is—different from others on your team.  And that’s OK. Your why is all about you, your personal endeavors and your personal pursuits.

So pinpoint your governing reason for saying “yes” to direct selling, write down you why and turn it into a reality by hitting the ground running.