BRINGING LIGHT TO PEOPLE’S LIVES

I believe that in reflecting back on the experience of “updating the quality of life of a small village in Albania,” one can realize the depth of the impact that was made on some of the people of that beautiful country. Thirty or so Viridian Associates and corporate representatives traveled to a small village in…

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Three Things You Don’t Know About Elon Musk

Chances are you’ve heard about Elon Musk, self-made billionaire and Chairman of SolarCity, a full-service solar power provider and partner of Viridian.  As an early investor in the SpaceX and PayPal corporations, Musk has earned a reputation as a smart and savvy investor. But here are some things that you might not know about the…

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Five Ways To Get Creative With Your Compost

We often think carefully about the ingredients we put into our best recipes. But your garden may benefit from a little more attention to detail in what you throw into your compost. Yes, a good compost pile requires special ingredients to ensure it produces the highest quality soil. But there are some other key things…

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Key Drivers Behind Fords Sustainability Plan

The automotive industry specializes in getting customers where they’re going, and now an American company may be showing the rest of the industry where to head. Despite the proliferation of sustainable business practices and the pursuit of renewable resources across most of the world’s marketplace, automotive manufacturers have occasionally been slow in adopting clean energy…

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For Target, Sustainability Is An Ongoing Effort

Sustainability is a key target for an increasing number of businesses these days, but one by the same name is leading the way. Target has made sustainability a priority and a principle that drives its decision making. It’s an unprecedented step for a business of Target’s scale and scope to allow green initiatives to direct the company’s…

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